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They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.Collectively, we spend huge sums of money on matchmaking, not to mention all the time and substantial emotional investment. Given that we usually rate products (like refrigerators) and services (like banking), this is new and fairly unusual territory for us.

Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.This online dating community focuses on the specific interests and desires of people like you.You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.

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